How Game used data to transform store experience and drive personalisation

Group insight director at video games retailer explains how customer interaction data has been used to create a personalised experience in-store

from
ComputerWeekly: Latest IT News
http://www.computerweekly.com/news/450416449/How-Game-used-data-to-transform-store-experience-and-drive-personalisation

from Tumblr http://2375823.tumblr.com/post/159304858608

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